What does TIME ON SITE refer to?
Time on site is the amount of time a person spends on a website before exiting out or shifting to a different site. A person could visit multiple pages within one website and have one overall time on site.
Why should I care about TIME ON SITE?
The longer a person spends on your site, the more engaged they are in the material. Low Time on Sites could mean your site is not giving people what they are looking for.