Click Through Rate (CTR)

What is Click Through Rate (CTR)?

Click Through Rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.

How do I measure Click Through Rate (CTR)?

CTR = (Clicks / Impressions) x 1000

Why should I care about CTR?

A high Click Through Rate is one indicator of the success of an ad. If a lot of people are clicking, your ad is obviously engaging and noticeable. If one of the goals of your campaign is to drive traffic to your ad landing page, a high CTR = success. 

What are some of the drawbacks to only looking at CTR?

While CTR is a useful metric for measuring campaign success, it can be misleading when looked at by itself. A high CTR does not always mean a high conversion rate. Though many people are clicking on the ad, they might not be taking any actions on your site (like making a purchase, signing up for a newsletter, etc.). 

It is important to look at all aspects of a campaign to ensure proper optimization and maximized ROI.



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