What is Click Through Rate (CTR)?
Click Through Rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
How do I measure Click Through Rate (CTR)?
CTR = (Clicks / Impressions) x 1000
Why should I care about CTR?
A high Click Through Rate is one indicator of the success of an ad. If a lot of people are clicking, your ad is obviously engaging and noticeable. If one of the goals of your campaign is to drive traffic to your ad landing page, a high CTR = success.
What are some of the drawbacks to only looking at CTR?
While CTR is a useful metric for measuring campaign success, it can be misleading when looked at by itself. A high CTR does not always mean a high conversion rate. Though many people are clicking on the ad, they might not be taking any actions on your site (like making a purchase, signing up for a newsletter, etc.).
It is important to look at all aspects of a campaign to ensure proper optimization and maximized ROI.