Cost Per Click (CPC)

What is Cost Per Click (CPC)?

Cost Per Click is calculated by dividing the total amount spent on online ads divided by the total number of clicks on those ads.

CPC = Total Spend / Total Clicks

But isn't CPC also an online advertising model?

If you decide to run a CPC Campaign, you will pay only when someone clicks your ad. 

Does CPC vary?

Cost Per Click varies depending on many factors. Rich media ads and ads served to NRBs (Non-Resident Bangladeshis) are examples of two ad types that require a higher CPM.

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