The G&R ad network allows you to target your ad campaign so that your ads show up on sites that certain types of people visit. You can have your ads show on websites for users all over the world, only in Bangladesh, only in Dhaka, only for women, only for youth under the age of 18, etc.
Targeting is important so that you can maximize the money you are spending on your ad campaign. You do not want to show your ad to someone who has no interest in your product.
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