Revenue Per Matched Mille (RPMM)

What is RPMM?

RPMM or Revenue Per Matched 1000 Impressions is a measure of total revenue generated per 1000 matched ad impressions. Matched ad impressions are impressions in which an ad is served. 

How is RPMM different from RPM?

RPMM monitors revenue based on actual served impressions. RPM monitors revenue based on total available impressions.

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