What does KEYWORD mean in online advertising?
In online advertising, keywords are words relevant to your product or service that help create a more relevent ad experience for site visitors.
Are KEYWORDS necessary for Publishers?
Publishers submit keywords about their site (i.e. sports, news) when signing up with G&R. Another example of publisher keywords are site metatags. These are read by search engines in order to send people to the most relevant sites for their search queries.
Are KEYWORDS necessary for Advertisers?
Yes! When creating a campaign, advertisers choose which keywords best describe their ads. These keywords can be used to optimise the campaign so that the ads are only shown on sites related to them.