What is ADMAX?
AdMax is the G&R performance network. If you are interested in reaching as many people as possible in a cost effective manner, this solution is ideal. AdMax focuses on driving the most impressions for the advertiser as cost-effectively as possible. It offers advertisers and agencies an opportunity to generate interest in their online marketing campaigns by ensuring the broadest reach at the optimal ROI.
AdMax uses a CPM payment model. You pay a set amount for every 1000 impressions of your ad that are served. Because payments are based on impressions rather than clicks, an adveriser who chooses to advertise with this model should be looking to increase brand awareness rather than drive conversions.